Currently, there is limited information on how specific characteristics of moist snuff products such as nicotine content, flavoring, and processing methods impact user behavior, satisfaction, and nicotine absorption. By comparing participants’ usual brand of moist snuff to alternative study products, researchers aim to uncover how these variations influence preferences and usage patterns. These insights will help deepen our understanding of the abuse liability of moist snuff products and could play a crucial role in shaping future public health strategies.

Moist snuff is among the most commonly used forms of smokeless tobacco in the United States, particularly in regions like Ohio Appalachia, where its use is notably higher. However, there is a lack of comprehensive research on what drives user preferences and the potential risks associated with these products. This study addresses this critical gap by examining how different product formulations affect user satisfaction and consumption. The findings will shed light on the appeal of moist snuff and help inform strategies to better manage its use and related health impacts.