Paid Social Media Research Study
Researchers at the University of Pennsylvania are conducting a study to learn more about how people interact with health information on social media.
Fast Facts
Ages 18+ and Black or African American
Have an active Facebook account
Compensation Provided
Conducted Remotely
Study Background
Help researchers understand how people interact with health information on social media.
We want to understand how people interact with health information across social media platforms. By learning about what health information people look for and how they use it, we can understand what really matters to them and improve how we share health messages.
Study Background
Help researchers understand how people interact with health information on social media.
We want to understand how people interact with health information across social media platforms. By learning about what health information people look for and how they use it, we can understand what really matters to them and improve how we share health messages.
Additional Information
We’re interested in learning more about how people use information on social media and what people find the most interesting and useful. Some of our analysis will look at how COVID-19 information is shared because there are a lot of resources that already exist for analyzing this information; however, our goal is to understand more about how people use health information broadly so we can better distribute information about other health conditions.
You may qualify for this study if you meet the following criteria.
Inclusion Criteria:
- Ages 18+
- Identify as Black or African American
- Have an active Facebook account
- Live in a rural area
The study consists of 3 phases of 2 months. The phases occur at:
- Enrollment, where you’ll share your Facebook data and take a short survey, with the option of sharing Google & YouTube search history data;
- One month after enrollment, where you’ll take a short survey;
- And two months after enrollment, where you’ll take a short survey, may reshare Facebook data, and can optionally reshare Google & YouTube search history data.
As a participant, you can receive up to $125 via Paypal or Venmo for sharing your social media data and completing study surveys.
There is no cost for you to participate in our research study.
